Why Is It Important To Do An Annual Corporate Photoshoot Of Your Key Leaders?

In this modern age of technology, competitiveness between numerous companies across the globe has never been higher as businesses advertise their services or products throughout the internet. For that reason, companies are more aware of the importance of taking a corporate photo as it helps to differentiate the companies creating a unique identity for the business and its employees. Moreover, most businesses will tend to do an annual corporate photo shoot of their key figures. Having said that, this article will go through the importance of having the company’s key leaders attend a corporate photo shooting session annually.

Company’s Image and Brand

In Singapore, many companies are able to grow their business due to the country’s low tax-rate, its efficient government, protection of intellectual property, and free trade. However, these benefits will also allow competitors to grow. As a result, if a company wants to gain an advantage over its competitors, they will have to spread their image and brand throughout the island. Additionally, maintaining a company’s reputation is crucial in gaining the competitive edge over the competitors. That being the case, having the company’s key leaders attend a corporate portrait photography in Singapore will contribute in maintaining and even enhancing the company’s image and brand. Furthermore, depending on the requirements, companies are able to choose a certain type of corporate photoshoot such as:

• Studio Portraits
• Headshots
• Outdoor Portraits
• Business-in-Action shoot
• Group Portraits
• Environmental Portraits

Choosing a skilled photographer is essential as the company will be able to acquire a well-executed photoshoot or professional image of the key leaders. This professional image is especially important when the industry is dealing with its clients, partners, investors and the general public. On top of that, the best corporate photoshoot of the key leaders will be able to convey to its audience a sense of competence and reliability. As a result, it enhances the company’s overall public image.
In addition to the company’s image, having an annual corporate shoot of the company’s leaders ensures that the company’s brand remains consistent. A good corporate photoshoot of the company’s key leaders should embody aspects such as:

Additionally, with a consistent brand, it allows the company’s brand to be recognizable allowing it to be used for marketing purposes. Finally, a consistent brand assists in reinforcing the company’s narrative and helps in delivering a clear and unified message to their audiences.

Forming Connections

With the continuous flow of time, change can occur and that is especially true for the business key leaders. For instance, if one of the company’s leaders were to retire and be replaced with a new leader either via promotion or hire, the photoshoot will allow the company to inform others of the change. These recipients mainly include the company’s employees and their targeted audience.

With the continuous change in key leaders, taking an annual corporate photoshoot of them will allow the company’s employees to build a sense of a cohesive environment. This is more prominent when the key leaders are in a group portrait as it will showcase to the employees that they as a team have a common goal in mind. As such, having a corporate photoshoot of the key leaders annually will reinforce the idea of a unified organisation, promoting a positive work environment for the employees.

Moreover, as people relate better to each other when the face is viewable, seeing the faces of the key leaders will allow the employees, clients and stakeholders to form a more trustworthy relationship. Therefore, a corporate photo of the company’s key leaders will not only help enhance team cohesion, but it will also contribute in building a connection with the employees and the company’s target audience.

Despite the connection formed, it should be noted that other than the employees, forming a connection with the target audience is firstly formed through advertisement. As such in order to begin the relationship with target audience like stakeholders, consumers, or investors, it is crucial that companies use its corporate photoshoot as a marketing material to spread their brand.

Marketing

As stated previously, in order to form a connection, it is necessary for the company to advertise their services or products to their target audience. Hence, companies will often use corporate photos as marketing materials like brochures or promotional campaigns. This will contribute to the relationship that is built between the company and its audience as they become more relatable.
Additionally, as technology continues to advance, new methods for advertisements like the media become available. For example, media outlets such as the news will occasionally request for high-quality images when writing a company news or events. By providing them with a professional image of the company’s leaders, the media outlet could portray the company in a positive light so long as there are no controversies. This contributes to building the company’s reputation and enhances the connection between its audience.
In addition to media outlets, social media has begun gaining more popularity with the new generations. That being the case, various companies have already made their presence known online. Platforms such as LinkedIn, Instagram, Twitter and other professional media platforms have been commonly used by numerous companies to spread their brand. Hence, by regularly having a corporate photoshoot of key leaders, companies are able to post it onto their social media profiles. As a result, the company is able to increase their appeal and credibility to their target audience.

Conclusion

An annual corporate photo shooting session of the key leaders is an investment to the company’s image, branding, relationship, and marketing department. Consequently, not only does a corporate photo of the company’s leader act as an investment, but also contributes to the continued growth of the company.